Ep. 30: Matt Cohen on Enabling Sales Nirvana: A Quest to Crack the Sales Enablement Code

February 21, 2024

In this episode:  

Dive into the riveting world of sales enablement, transforming it from an enigmatic concept into a tangible powerhouse of sales success. A deep dive into how sales enablement has shifted gears to become a critical player in aligning sales strategies with the dynamic buyer's journey. Explore the unexpected pathways that lead to excellence in sales, the critical importance of a growth mindset, and the transformative role of discovery in understanding and solving client problems. The conversation delves into the essential contributions of sales managers in nurturing top-tier sales forces, making this episode a treasure trove for anyone looking to navigate the complexities of modern selling. Get ready to have your sales perspective revolutionized.  

About Matt:

Matt is a luminary in the field of sales enablement, known for his innovative approach to optimizing revenue-generating teams. With a career marked by leadership in sales enablement and change management, Matt has a fervent passion for enhancing the performance of sales teams and their clients, driven by a vision to foster positive change worldwide. As a co-founder and board member of several chapters of the Revenue Enablement Society, Matt's contributions have significantly shaped the enablement community. His thought leadership and expertise have been recognized by analysts across the industry, making him a sought-after figure in discussions about sales strategy and organizational growth. At the heart of Matt's work is a commitment to values like kindness, empathy, and collaboration, underscoring his role not just as a strategist but as a true leader and influencer in his field.