Ep 3: Leslie Venetz on Buyer-Centric Success: Sales Strategies

April 11, 2023

In this episode:

James and Leslie Venetz, founder of Sales Team Builder, discuss insights and strategies for successful selling and sales leadership and how a buyer-centric approach is essential for success.

Some key takeaways:

1. Focus on having a buyer-centric mindset when crafting cold call scripts and emails. Make sure the message is relevant and valuable to the buyer, not just centered on the seller.

2. Keep emails and LinkedIn messages short and simple to make them easier to digest and relate to.

3. Personalization is important, but it should be relevant and meaningful to the buyer. Avoid using personalization tokens that don't add value or context to the message.

4. Active listening is crucial in sales interactions. Resist the temptation to interrupt, judge, or assume that you know what the buyer is trying to communicate. Instead, focus on understanding their needs and concerns.

5. Time management is key for sales professionals. Commit to focused tasks and eliminate distractions to improve productivity and effectiveness.

6. Be intentional about the content you consume and apply the lessons learned to your sales practice.

About Leslie:

Leslie Venetz is a highly successful sales leader and founder of Sales Team Builder, an organization that helps leaders build inclusive and buyer-centric sales teams. She has over 15 years of experience in C-suite enterprise selling and has a history of success in new business development and sales leadership. Leslie has worked with large organizations such as AT&T, KraftHeinz, Walmart, ExxonMobil, JPMorgan, Verizon, and Target. She specializes in events, B2B inside sales and sales management, sales training and coaching, sales strategy and leadership, corporate sponsors, marketing campaigns, and more. Leslie is passionate about transforming sales into an inclusive and respected profession. She can be found on TikTok at @SalesTipsTok for sales and B2B marketing inspiration and humor.