Ep. 19: Ben Williams on Blending Product-Led Growth with Traditional Sales: The New Paradigm in B2B SaaS

August 16, 2023

In this episode:

James Abraham and guest Ben Williams, known as the Product-Led Geek, delves into the synergy between product-led growth (PLG) and traditional sales. Highlighting how PLG focuses on the product as the main driver for user acquisition, retention, and monetization, allowing users to experience value before any financial commitment. Citing examples like Zoom and Slack, Ben underscores the misconception that PLG excludes human sales touchpoints. Instead, in product-led companies, sales opportunities are primarily driven by product usage, making the sales process more efficient. The episode emphasizes the importance of user engagement and habit formation, referencing Reed Hoffman's concept of consumer habits as pivotal for revenue generation.

About Ben:

Ben Williams, also known as the Product-Led Geek, is an advisor for B2B SaaS companies. With over 20 years of experience in building and scaling product and growth teams, Ben helps companies achieve sustainable growth through Product-Led Growth (PLG). He offers expertise in areas such as activation, engagement, user onboarding, growth strategy, and more. Ben is also involved in various freelance projects and charity work. He has received praise for his leadership skills and technical expertise. Additionally, he has been recognized for his contributions to the field of Android app development and is passionate about making a positive impact in the world through his work and involvement in various causes.